Client Retention: The What's, Why's, How's, and WOW's

Updated: Aug 9, 2019


Client Retention: The maintenance of the patronage of people who have purchased a company's goods or services once and the gaining of repeat purchases.

Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors.

BNET Business Dictionary


Client retention directly influences productivity and profits. Do you have systems in place to ensure your guests will have the best possible experience (in and out of your salon) and return?


It costs far less to keep a client coming back than it does to attract a new one. In this industry, it is imperative to do both-attract new clients and keep them coming back.

Get our e-book "Keep Your Clients Coming Back...and spending more money" today and learn the retention goals for best practice and HOW you can retain your new and existing clients!

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